Inside the Tennis WAG-scape: Emily Snyder on Life, Love, and the New Face of Tennis Culture

This week on Ground Pass, I’m joined by Jessica Schiffer of Hard Court for a special bonus episode that turns the spotlight on an often-overlooked side of the tennis world — the “WAG-scape.”

Jessica recently published a Hard Court feature exploring the growing influence of tennis WAGs — the wives and girlfriends of players who are redefining what it means to exist in this space. Their visibility, style, and storytelling are bringing new fans into the sport and reshaping its cultural identity.

To take that conversation further, we spoke with Emily Snyder — the newest face in the WAG-scape and partner of Shanghai Masters champion Valentin Vacherot. Emily’s story is a whirlwind: from studying abroad in Barcelona to earning her master’s in sports business in Monaco, she’s built her own career alongside life on tour. In this episode, she talks about her path into tennis, the realities of traveling on the ATP circuit, building her social media presence, and how she balances independence with partnership.

It’s a candid, funny, and surprisingly business-savvy conversation about what it means to support a player while carving your own path. Emily offers a refreshing perspective — part entrepreneur, part accidental influencer — on how the women beside the players are expanding tennis’s reach in ways the sport is only beginning to understand.